- By: Bridcodes Global
Social media is strong. That is a fact. It can help you grow your company in several ways, and thus help you become a good owner or marketer of companies. Nonetheless, you need to have information about which channels to use for marketing purposes and how to use them to get the highest ROI, to make it happen.
Today, while Facebook is the number one marketing and advertising tool that people use, more and more people are starting to invest in Instagram. Why? For what?
Okay, as Instagram is growing in popularity while Facebook is becoming increasingly obsolete (teens are giving it up in favor of Instagram: read this). So it is more sensible nowadays to use Instagram to build your business than other social media platforms. The question is: how?
How to expand your company with Instagram by 2020? Here's the answer: Use Instagram Stories. Would you like to hear more? Please scroll the page down a bit.
As you may already know, Instagram Stories is a feature that allows users to post pictures as well as pictures full of fun stickers and text that will vanish after 24 hours. Now, here's a vital question: why should you worry about, create and use Instagram Stories for marketing purposes instead of focusing entirely on making new Instagram posts?
Instagram Stories has 400 million active users daily.
They're fun for everyone and engaging.
Though they quickly disappear, they can produce wonderful results.
Ready to learn how to expand your business with Instagram Stories? Let’s begin, then!
Gather Feedbacks from customers
Collecting input from your clients is essential to your business development. After all, how do you know if your customers are happy about your products and services if something needs improvement or what the needs and tastes of your customers are?
If you don't collect customer feedback then you're guessing all you have left. So it's important to ask your customers once and for a while for their views about your company.
Collecting customer feedback can be easier for you than ever with Instagram Stories, and it can be incredibly entertaining and fun for your audience. All you have to do is create a story and use an interactive poll sticker.
Enhance brand loyalty
To get more income from your company, you need to be able to not only get new customers every month but also turn your one-time customers into loyal customers, as I have already described. After all, the real success occurs when a customer chooses to buy from your store not once, but multiple times, and therefore prefers your products and services over your competitors.
Now, turning your single-time customers into loyal customers isn't easy. But, it's attainable. All you need to do is start building loyalty for your brand by providing more insight into your business and including "behind the scenes" elements of your business, for instance.
Build strong customer and Brand Relationship
You need to turn your one-time customers into loyal customers if you want to grow your company. After all, the loyal you become to your company, the more you gain. Therefore, to ensure that your customers keep buying products in your store or using your services, you need to develop closer ties with them. Instagram Stories can be of assistance with this. Here are a few ideas for content on Instagram Stories that will improve the relationship with your customers:
1. Build and post simple tips as well as DIY videos (i.e. "do it yourself").
2. Interact with the audience by posing interesting questions.
3. Excuse your fans, and thank them.
4. Share UGC (i.e. "user-generated content") and show your customers that their feedback is important to you.
Build up your mailing list
Knew you would boost your email marketing campaign with Instagram Stories? It is real! You can get more email subscribers with the Stories app, and so, extend your email list. How? How? Well, Instagram will allow you to add links to your Stories once you reach 10k or more followers. You will be able to put a link to your registration page there. Now, there is something that you have to recall. All links are invisible in Instagram Stories, that is, concealed under the "See More" option. So, to make sure that your customers find out that you've added a link to your Story, add a call for action, such as "Swipe up to sign up."
Drive traffic to your blog
"Content is king," isn't it? After all, now and then creating and publishing an engaging blog post on your blog can yield wonderful results, such as: boosting your SEO, improving your sales or helping you to better connect with your audience. Right. Yet, if no one cares about the content of your new blog, you can achieve none of that. Remember, traffic is not going to drive into your blog itself. Therefore it's a must to promote your new blog posts.
Now, posting your new content on such social media platforms as Instagram is the best way to drive more traffic to your site. All you need to do is create a Story in which you educate and add a link to your audience about your wonderful new blog post. That's it! The news is going to spread like wildfire.
Increase your sales
Is there a better way to boost your sales than by sharing images and videos on social media platforms of your new products and encouraging people to visit your online store? I don't believe it, right?
This approach, though, has a teeny-miny question. People generally dislike being bombarded every day with hundreds of advertisements informing of new products, discounts, or special offers, and urgently urging you to "Shop Now!"And, the more you build and post these advertising, the more likely it is that people will begin to follow you. Which is the solution? Of course Instagram Stories!
Instagram Stories is a great place to keep your audience informed about what's new in your store. Why? For what? Okay, because millions of people watch stories every day (so you have a huge audience) and after 24 hours they vanish (so your followers won't be hit by marketing messages).
Humanize your brand
Let me tell you this: people hate dealing with business profiles (or, worse, robots). We want to take on a human being. Somebody likes it. Therefore, the attitude of your customers about you, your company, and your products and services will improve if you show them there is a person behind your brand and not a big corporation.
Use your Instagram stories to show off your personality and style and share interesting content, such as funny videos, causes you to support, or charity events news. Engage the viewer more.
Let's be realistic, thanks to your clients, your business does exist. The more customers you have, the more efficient you are, and the faster the growth of your market. The first question now is: how do you get more customers? Okay, you need to build your online audience, as more followers mean more customers in the future.
The second question here is: How can you create your audience? Answer: making interesting Instagram Stories with the right hashtags is one of the easiest ways to reach thousands of people. Remember, use those hashtags that are growing, linked to your brand, and fashionable at any given time to grow your following.
Strengthen brand awareness
Brand awareness is how familiar the brand is to your customers. Now the more people the brand is familiar to, the better. Finally, a generic term (such as Jeep, Pampers, or Tupperware) can replace your brand, and you'll become a millionaire. Wouldn't that be terrific?
Nonetheless, you need to focus more on promoting your brand to achieve that goal. While you can do it in several ways and through many channels, creating specific Instagram Stories is one of the easiest. Simply share the stories and material of other people you have been listed in, and promote your webinars, meetings, podcasts, conferences, or interviews.
At the end of every new Story you make, you can also, add your logo.
Boost your Presence
Instagram Stories can also help you get your brand more local attention. Thanks to the location stickers, You may tell your audience, where you are at a particular time, where your parties or charity events will take place, or where your store is located. Therefore, they are particularly useful for businesses. You can easily drive more foot traffic into your store with the help of location stickers.
There are many ways to grow your company using Instagram Stories, scroll the page up and down again, re-read the tips, and follow those you find the most helpful and useful. Remember, if you thought this article was interesting and thought it might benefit your mates, share it! If you have any other ideas on how to use Instagram Stories to grow your business, tell us on social media. We would be pleased to know what you think.
If you're not sure how to get the most out of the Instagram account for your brand, let us do that for you. Using [email protected] to contact us.