A remarkable brand story can increase visibility in search engines, fuel social community growth and directly increase sales by motivating people to move through customer journeys. In the digital world, connected stories are so powerful they’re taking the place of traditional advertising with 70% of businesses continuing to increase the share of budget in this area. Effective content marketing is all about original thinking and a collaborative approach. Our experts in strategy, original content, marketing, social & PR co-create and share highly effective, remarkable stories to help brands create more powerful, longer-lasting connections with their audiences.
The right content, expressed in the right way is a powerful selling tool. We can help you identify ideas, plan and measure the effectiveness of your content. But content strategy isn’t just about the ideas themselves. It’s also about expressing them in a compelling way. So the format is as important as the concept. And we can help with that too. Crucially people need to be able to find your content – otherwise it’s meaningless. So our content strategies also ensure your content is easy to discover, visible to relevant people, and where appropriate, even uses other marketing methods to grab the right attention