It’s clear that businesses who want to remain competitive will need to make some sweeping changes as 2019 approaches. To most marketers, this isn’t news. In answer to this shift in customer perspective, marketing professionals will need to make substantial changes to keep up.
It goes without saying that you need to know your audience before you can market your product to them. Before you launch your online store, or new product, spend time doing competitor and market research. This research will not only identify possible audiences but also who else selling similar products, how they market them, and if the marketplace is saturated or not.
Businesses that develop buyer personas for their products or services exemplify the “keep it simple” mantra. A buyer persona is a representation of the type of consumer you believe will be interested in what your company is selling. The idea is to address customers’ wants and needs directly–speaking to their specific pain points from their specific points of view. More broadly, it can be handy to envision intended prospects as people who–like my college prof–demand clarity and simplicity. This will help you to market effectively.